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L’Oreal Paris Colour Protect Elvive Colour Protect Shampoo’s UVB filter absorbs UV rays to protect hair from fading. Contains ceramide-R to repair damage and restore the cuticle resistance to enhance hair texture and shine. Electrostatic conditioning agents nourish and protect colored hair to prolong and accentuate color vibrancy.

Repeated washing, sun exposure, pollution, and external aggressions can make colored hair more sensitive. With time color fades, losing its shine and intensity.