Schwarzkopf Supersoft Shampoo for Men uses completely VEGAN formulas which strengthen and cares down to the ends. It is proven effective; Supersoft for Men gives the hair back what it has lost. With time hair loses protein and, in turn, can become dull and weak. Schwarzkopf Supersoft Shampoo for Men with intensive care protein regenerates the hair structure by replacing the protein that has been lost, making hair more smooth, supple and healthy. The formula with Hops extract cleanses the hair, giving it strength and volume. It strengthens the hair from the roots down to the ends and nourishes the hair structure: the result, stronger hair with natural volume.